In the digital age, simply having an online presence is not enough. Modern consumers are looking for more: immersive experiences and immersive that captivate audiences and make them come back again and again. Fortunately, some brands visionary've mastered this art, taking advantage of the augmented reality, the experiential marketing and digital strategies for innovative create deeper connections with their customers. From campaigns that turned phenomena viral to radical transformations of the shopping experience, here are the winning stories that every business should consider.
Bringing the Product to the Customer One of the biggest barriers in the digital world is the lack of physical contact with products. However, some brands have found creative ways to overcome this challenge by using the augmented reality and immersive experiences. A great example is the “Wizards Unite” of Niantic, creators of Pokemon GO. This game is a augmented reality based in the universe of Harry Potter becomes the streets in a scenario of adventures, magic, encouraging users to explore their surroundings in a whole new way.
Another case inspiring is the Wanna Kicks, an application that allows users to “try on” virtually different models of sports shoes. This augmented reality experience not only makes the buying process more entertaining, but also reduces the returns to allow clients to visualize how they would look really the shoes on their feet.
Redefining the Shopping Experience in Addition to viral campaigns, some brands have taken advantage of the immersive experiences to revolutionize the way consumers interact with their products and services. A prominent example is that of Dulux, a brand of paint that launched an augmented reality app called “Dulux Visualizer”. This tool allows users to see how they would look different paint colors on your own walls, facilitating decision making and reducing the uncertainty.
Another case is innovative, it is the Sephora, the well-known chain of cosmetics. The brand has implemented a “mirror of augmented reality” in their physical stores, allowing customers to “try on” different looks, makeup virtually. This experience is not only fun and engaging, but also reduces the need for physical samples and makes the buying process more efficient.
In conclusion, the winning brands of today are not only present in line, but they also offer digital experiences captivating and immersive that create long-lasting connections with their customers
